Bruin Sports Capital Acquires Deltatre

Private investment firm Bruin Sports Capital has completed the acquisition of sports media company Deltatre.

As part of the deal co-founders Luca Marini and Gaimpiero Rinaudo will retain a minority investment in the company and Rinaudo will also retain his role as chief executive.

Deltatre creates technology solutions for rights holders to use across digital and broadcast media platforms and was set up over 30 years ago. The acquisition by Bruin will mean the organisation can benefit from a sports and media network and capital as it looks to broaden its portfolio of live streaming and broadcast.

Chief executive Rinaudo said: “Celebrating our 30th anniversary, we believed there was a still a lot of potential in Deltatre, but we understood that the next level of growth needed a new partner.

“We found in Bruin Sports Capital the perfect partner with a strong focus on the sport business, with significant influence in the media, and with long term investment vision.

“Our clients will be the first to benefit from our new ability to make investments that will ensure they are always on the cutting edge of product and technology.”

Bruin chief executive George Pyne added: “Deltatre is on the cutting edge of media, technology and sports, globally. From live streaming to broadcast solutions, to website and mobile app development, they are driving exceptional value for clients and delivering sport to audiences around the world.

“At Bruin, we understand the importance of media and technology as tools for global engagement in sport, and believe with our experience and access to long-term flexible capital, we can help Deltatre continue to innovate and grow their business.”

Deltatre has offices in Italy, UK, Germany, France, Switzerland, india, Singapore, Japan and Australia and will look to grow in the US as it joins Bruin that has offices in nine countries.