BSkyB is predicted to pick up around £80 million a year from subscribers to the ESPN, through the channel’s Sky platform, which was launched last month after Setanta’s collapse.
Currently, BSkyB makes around £2.50 a month on each viewer that subscribes to ESPN’s new channel, which will be showing 46 live Premier League matches this season – the rights that were previously held by Setanta.
It has not been reported that analysts at Citigroup calculate that BSkyB will make as much as £80 million a year, as long as it targets 2 million subscribers.
This marks just the beginning of several distribution deals for Disney-owned broadcaster ESPN, which includes platforms on, along with Sky, Virgin Media, Freeview and BT Vision.