Bt Backs New Rock ‘n’ Roll Marathon
BT has announced its title sponsorship of a brand new mass participation running event, the Rock ‘n’ Roll Liverpool Marathon & 1/2 Marathon, staged by Competitor Group Inc. The inaugural event will be held on 25th May for an expected 8,000 runners of all standards.
The course itself is a tour of the city, starting and finishing at the waterfront and passing many famous landmarks along the way – from sports grounds like Goodison Park and Anfield to legendary music venues like The Cavern, and the largest collection of museums and galleries in the UK outside of London.
To keep runners inspired along the route, there will be live bands and DJs playing everything from alternative to classic rock, punk, funk and blues along every mile of the course. At the finish line, runners and spectators will be treated to a main stage festival starring local acts.
Suzi Williams, BT Group marketing and brand director, said: ‘At BT, we understand Liverpool’s two great passions – sport and music – and the BT Rock ‘n’ Roll Liverpool Marathon is the ideal way to celebrate both. It’s set to be a fantastic day for locals and visitors alike, whether they’re competing or just soaking up the great atmosphere across the city.’
Josh Furlow, executive vice president of global events at Competitor Group, added: ‘We are excited to welcome BT as the title partner of the inaugural Rock ‘n’ Roll Liverpool Marathon, which provides a unique, world-class running event and rock concert all-in-one. We look forward to working closely with BT, Liverpool City Council and the local running community to organise a city-wide festival weekend celebrating music and sport.’
As well as supporting the BT Rock ‘n’ Roll Marathon in Liverpool this May, BT is the title sponsor of the BT Great CityGames in Manchester on 17th May, which will bring some of the world’s best athletes to the city centre, and the BT Sport Industry Awards on 8th May.
Tables are still available for the industry’s flagship event at Battersea Evolution, find out more here.
