Bt Launches Global Push To Go 100% Sport
BT has teamed up with Sir Ben Ainslie to launch 100% Sport, a global push to inspire sports fans to switch to renewable energy, which will also see a half day event dedicated to the movement at next week’s Beyond Sport Summit 2015.
The initiative aims to provide a unifying voice to individual sports fans, athletes like Sir Ben Ainslie, sports teams and clubs as well as partners to create a global movement to make using 100% renewable energy the new normal.
Sir Ben, the most successful Olympic sailor of all time, has championed sustainable sport since setting up his own British America’s Cup team, Land Rover BAR in 2014, after winning sports’ oldest international trophy as part of an American team.
Ainslie’s team are now pioneering fuel-efficient boats made from recyclable composites, working with their sustainability partner 11th Hour Racing, and their new team base is powered through only solar and renewable energy sources.
Taking place during the Beyond Sport Summit 2015, 100% Sport will bring together experts and partners from sport, environment, sustainability, campaigning, policy and social change to discuss how sport can reach its potential to build momentum for a better world.
A live stream of the event will be available on Tuesday 20th October from 2.30pm on how sport can be the catalyst in creating a more sustainable, environmentally aware world.
To attend the event, please contact info@beyondsport.org.
The half-day event will present educational panels, thought-provoking talks and insightful views to reveal how sport can inspire and engage everyone in the sustainability conversation. Attendees will interact with experts from the likes of the Miami Heat, Green Sports Alliance, Lords Cricket Club, the NHL, and of course, BT Sport.
Niall Dunne, chief sustainability officer for BT, said: “This campaign is about how sports fans can change the world. Coming together for our clubs is what teamwork is all about; and it’s this teamwork that can help us meet the global goals of building a sustainable future.”
Sir Ben Ainslie commented: “As a sailor I’m constantly aware of my surroundings. Sailing at venues around the world you get to see first-hand and up-close water pollution. It’s not just something I’ve read about, it’s something I’ve seen and experienced. I’ve also experienced the real power of fans-cheering you on to the finish line, and seeing how they have got behind our race to become a truly sustainable sports team.”
“I believe sport can extend far beyond the race course, the pitch or the court. We have a unique opportunity to harness the power of fans around the world. Because when we come together, we can have a huge impact.”
Join the conversation: #go100percent
