BT has launched a new campaign to kick off the 2020/21 season with a host of famous names featuring in a new ad for its sport offering.
The broadcaster’s new Unlimited Subs campaign was created by BT’s advertising agency Saatchi & Saatchi and attempts to demonstrate the flexibility offered to its customers.
Including appearances from the likes of Marcus Rashford, Trent Alexander-Arnold, Gareth Bale, Carlo Ancelotti and a surprise cameo from Rebekah Vardy alongside husband Jamie, the ad delves into an alternative reality where teams are allowed to make unlimited substitutions during matches, taking a look at the chaos that might follow.
Dave Stratton, brand & demand generation director, said: “BT TV is the only place that football fans can effortlessly change all the football packages every month. We’re now giving control to our customers to sub on and off BT Sport, Sky Sports (via Now TV) and Amazon Prime Video. We wanted to bring this to life through a fun campaign that shows the games reaction as news of unlimited substitutions spreads through football.”
“We know how important live sport is to fans and in increasingly uncertain times, giving our customers the ability to make unlimited substitutions is the ultimate in flexible TV.
“Fans can choose the sports packages they want to watch and when they want to watch them.”
The new campaign launched with a TV advert on Saturday 29th August during the FA Community Shield and celebrates BT’s ‘unlimited substitutions’ offering, which allows fans to switch between watching on BT Sport, Sky Sports – through a new partnership with Sky’s Now TV – and Amazon Prime Video.
