Bt Signs Scottish Rugby Shirt Deal

Scotland’s national rugby team will run out with principal sponsor BT’s logo on their shirts next season, after the telecoms and broadcasting company completed a new three-year deal.

The agreement, which begins at the start of next season, is an expansion on existing relationships which see BT sponsor Scotland’s two professional teams, Edinburgh Rugby and Glasgow Warriors, and BT Murrayfield Stadium as part of its multi-million pound investment. 

BT is already seen through sponsorship of Scotland 7s, and will now also appear on the match day jerseys of Scotland age-grade representative teams and the Scotland Women’s team.

Scottish Rugby’s director of commercial operations, communications and public affairs, Dominic McKay said: “I am delighted to unveil BT as our new shirt partner of the Scotland National Teams. BT is already our principal partner through its naming rights of the national stadium BT Murrayfield and this further significant investment in our sport is great news for Scottish Rugby.

“BT’s brand will now be seen by millions of fans around the world on the iconic dark blue jersey of the Scotland national team. At the launch of our partnership last year we said the investment BT was making would be transformative for rugby in Scotland and this further significant investment demonstrates their commitment and desire to help us develop all elements of our game.

“We have had a very productive opening year with BT through their sponsorship of the national stadium and I look forward to developing it even further in the months and years to come.

“I would like to sincerely thank our out-going shirt sponsor RBS for its invaluable support over recent years. RBS remain fully committed to supporting Scottish Rugby and now become our official banking partner and will continue to deliver rugby activity through RBS Rugby Force across the country.”

Brendan Dick, director of BT Scotland added: “We’re delighted to be on the front of the Scotland Rugby shirt, showcasing our partnership on a global stage and demonstrating our support of Scottish Rugby. Our partnership with Scottish Rugby touches all levels of rugby within Scotland and it’s fantastic to see the investment become a reality for communities and families across Scotland and start to make a difference.”

Scotland Under-20 will be the first team to run out with BT on their jerseys when they compete in the World Rugby Under-20 Championships in Italy in June.

Scotland’s senior national team will wear BT branded jerseys at the summer test against Italy at BT Murrayfield on 29th August and will also feature on training tops at the Rugby World Cup 2015.