Bt Sport & Arsenal Extend Partnership
Arsenal FC and BT Sport have extended their partnership, which will see the UK TV channel continue to serve as an official club partner.
The broadcaster, whose UK football rights will include Premier League and Champions League games this season, will continue to promote its coverage through the Gunners’ digital channels in the UK and Ireland.
The sponsorship, which was first agreed with a deal last October, also gives BT Sport access to first team players and the team’s manager, Arsène Wenger, to create exclusive content.
A number of Arsenal fans let their feelings known last month when BT Sport unveiled an advert as part of its campaign for the new season, focusing on the club’s 5-1 defeat to Liverpool at Anfield in February.
However, coinciding with the extension of its Arsenal partnership, BT Sport have now released a follow-up celebrating Arsenal’s FA Cup victory over Liverpool just eight days after their Premier League defeat. Watch it at Sport Industry TV.
Vinai Venkatesham, Arsenal’s sales and marketing director, said: ‘We are delighted to extend our relationship with BT Sport as an official partner for a further two years. We will continue to work in close collaboration with the team at BT Sport to deliver benefits for fans and exclusive content which will add an extra dimension to their coverage.’
David James, marketing director, BT Consumer, added: ‘We are delighted to extend our partnership with Arsenal Football Club. Our long-standing relationship with the club helps us to deliver an extra level of insight for our viewers.’
‘Arsenal had a great season last year, bringing back silverware to Emirates Stadium, and our latest ad recognises that fantastic achievement, which we were delighted to show live on BT Sport.’
