Bt Sport Calls On Pubs To Show More Women’s Football
BT Sport is calling on pubs to show more women’s football, and has opened the doors to The Red Lioness pub in London to inspire others to support the game.
The pub, situated in the City of London, is usually known as the Red Lion, but ahead of the FA’s Women’s Football Weekend initiative, which aims to increase the number of people watching women’s football on the weekend of the men’s international break, the pub has been rebranded by the broadcaster.
The pub is one of 750 Greene King venues to sign up to a new BT Sport pledge aimed at increasing the profile of women’s football. The Red Lioness Pledge asks pubs to commit to showing live women’s football matches from the Barclays FA WSL and England Lionesses internationals. BT Sport, meanwhile, says it will provide advice and points of sale materials for venues backing the pledge.
Pete Jeavons, Marketing Communications Director, BT, said: “Today’s launch further supports our ambition to be a national champion and builds on our recently-announced long-term partnerships with the four UK football associations. BT is proud to have broadcast women’s football since 2013 and we are committed to helping grow the women’s game. We would encourage any football fans to visit the Red Lioness and take in some fantastic experiences over the coming ten days.”
More than 77,000 people attended England’s defeat at home to Germany at Wembley last weekend, while the following week’s FA WSL fixtures will see north London rivals Arsenal take on Tottenham Hotspur in the first WSL game to take place at the new Tottenham Hotspur Stadium.
Creative, data and tech agency, Wunderman Thompson UK, in conjunction with BT, conceived the idea and led the execution with Pitch Marketing Group responsible for publicity and event planning.
