Bt Sport Extends Serie A Deal In The UK
BT Sport has extended its agreement to broadcast live coverage of Italy’s Serie A in the UK until at least 2017/18. The deal, which has been agreed by the league’s international rights agency MP & Silva, will see BT add three years to its current deal, granting them the rights to show up to 380 games per season.
The announcement follows shortly after Sky Sports confirmed it had secured the exclusive rights to broadcast Major League Soccer from the US for the first time. The new four-year deal begins when the season kicks off in March.
Commenting on the deal, Simon Green, head of BT Sport, said: “Serie A attracts some of the best players in the world and is a fantastic, competitive league featuring some of the legendary teams of European folklore, such as Juventus, AC Milan, Inter and Roma.”
From August, BT Sport will also offer exclusively live coverage from the UEFA Champions League and UEFA Europa League.
