Bt Sport Industry Awards Official Shortlist
The Official Shortlist for the BT Sport Industry Awards 2017 has been announced, with 15 categories recognising the very best activations, agencies, campaigns, events, governing bodies, innovations, platforms, programmes, rights holders, sponsorships and more.
View the Official Shortlist at sig-staging.ypstagingserver.com/Shortlist
This year the list will also recognise agencies born out of a vibrant and exciting industry of new opportunities, through the Young Agency of the Year category. The Award – open to agencies less than four years old with no more than 35 full-time employees – will see Ball Street, Goat, InCrowd, MATTA, Red Lantern Digital Media and WeAreFearless battle it out for the first time.
In a UEFA European Championships year, over a quarter of the Official Shortlist reside from the football industry, with a number of Olympic and Paralympic campaigns also recognised by the Steering Committees.
In all, 17 different sports are represented, as well as a significant increase from the fitness and activity sector. International work also features on the Shortlist after the criteria was expanded to be inclusive of global campaigns – big or small – lead by the UK industry.
A variety of work also recognised in multiple categories, including adidas‘ BOSS EVERYONE, Samsung‘s School of Rio, Land Rover‘s partnership with Ben Ainslie Racing, Captain Morgan‘s activation of Captain Wes Morgan and parkrun.
Nick Keller, chairman, Sport Industry Group, commented: “The tech revolution continues to march on and sport is benefiting from a proliferation of diverse new start ups, brands and organisations joining the business landscape, bringing with it a swathe of new businesses and talent who recognise that sport has a big part to play.
“This is represented across a number of categories in this year’s Shortlist, no more so than in our newest category, Young Agency of the Year. These young agencies prove there is depth and breadth to the industry, as they enter the landscape with bold new ideas and refreshing innovations.”
The Official Shortlist was selected through an extensive Steering Process – involving more than 60 key industry figures across two weeks of intensive judging, and will now go forward for consideration by the main Judging Panel, who will decide the winners in each category.
The industry’s most anticipated night of the year – taking place on 27th April – will see over 1,750 major players from the world of sport, business and entertainment come together for an unforgettable night celebrating the standout work from across the sporting world.
BT is the Headline Partner of the BT Sport Industry Awards, with Coutts, ESPN and EY as Official Partners.
Join the conversation on Twitter and Instagram at @SportIndustry and #BTSIA.
For more information and to book your table at the BT Sport Industry Awards on 27th April 2017 visit sig-staging.ypstagingserver.com/awards
