Bt Sport Strikes Youtube Deal
BT has announced an agreement for its BT Sport channels to be shown on YouTube, which will see the company stream its Freeview BT Sport Showcase channel on the online video portal for both the UEFA Champions League and UEFA Europa League finals.
The deal will allow BT Sport to showcase its European coverage to fans who do not yet subscribe to the subscription channel.
In addition, BT also announced agreements with mobile network EE and broadband supplier TalkTalk to offer its channels to customers from next season.
John Petter, chief executive of BT Consumer, said: “We’ve always said we wanted to give top quality sport back to the people and making the UEFA Champions League and Europa League finals free to everyone in the UK does this in a big way.
“We’re also bringing BT Sport to a new generation of younger sports fans who view their entertainment online, through social media and on their mobile devices. We plan to make these finals the most social sports broadcast ever, with lots of exciting content in the build-up and on the night across YouTube, Snapchat, Facebook, Instagram, Twitter and Vine.
“Both BT and UEFA are delighted with what we have achieved in our first year as the broadcaster of the UEFA Champions League and UEFA Europa League.”
Stephen Nuttall, YouTube’s senior director in EMEA commented: “At YouTube, we love football and we’re thrilled to give UK supporters more ways to watch BT Sport’s fantastic live coverage of these two massive games. Fans today expect quality content on every screen and this partnership enables just that. Football is YouTube’s biggest sport; we’re host to over 300 football clubs, 37 leagues and channels from BT Sport to UEFA.”
