Bt Sport Writes The Script For Premier League Season
BT Sport has sought to promote its coverage of the Premier League by launching a new campaign themed around predicting how the 2019/20 season will play out.
Created by the Wunderman Thompson agency, ‘The Script’ has seen BT Sport work with data scientists and analytics companies Squawka and Opta to come up with a manifesto which seeks to generate debate and content ahead of the new season, which commences on 9th August.
The 61-page document has been made available for fans to read online, while 100,000 condensed versions will be distributed at train stations across the country through a partnership with The Metro newspaper.
BT Sport presenters and pundits including Gary Lineker, Rio Ferdinand, Jake Humphrey and Robin van Persie have been engaged to promote the campaign, along with players such as Marcus Rashford, Dele Ali, Jack Grealish, Declan Rice and David Luiz.
The biggest brains in data have attempted to script the entire 19/20 season. Difficult to predict football though isn’t it… #Unscripted @btsportfootball
Take a look https://t.co/TUcAGZ0UGb pic.twitter.com/J03CYQrzZ1— Gary Lineker (@GaryLineker) July 30, 2019
