Bt Strikes Fapl Deal With Setanta
BT has struck a deal with pay-TV broadcaster Setanta that will see the telecoms
giant broadcast live FA Premier League football through its new BT Vision
multimedia service.
The agreement with Setanta, which holds live TV rights to 46 Barclays
Premiership matches from the start of next season, follows on from BT’s deal
with the league itself which allows it to show a number of games on a nearly
live basis.
According to BT, the combination of the two deals will allow its service to
give customers access to 75% of the 2007/2008 season’s Premiership matches.
BT said it will also show Scottish Premier League and Nationwide Conference
games, as well as European matches and other sports such as golf through its
arrangement with Setanta.
BT explained that it ‘will effectively be offering Setanta’s new sports
channel, Setanta Sports, from next summer’.
BT Vision launched this week, transforming the telecoms brand into a full
service multimedia company.
