#btsia 2016 Official Shortlist Unveiled
Sport Industry Group has unveiled the Official Shortlist for the BT Sport Industry Awards 2016, featuring a variety of outstanding campaigns, sponsorships, programmes, brands and activations from across 13 different categories.
View the Official Shortlist for the BT Sport Industry Awards 2016 at sig-staging.ypstagingserver.com/shortlist
Amongst the 13 categories is the new Campaign of the Year, which celebrates the stand-out work that excels via originality, execution, timing, creativity, innovation and integration to captivate its audience.
The category features the NHS’ rugby-themed blood drive, #BleedForEngland; Land Rover’s globe-trotting #WeDealInReal; Royal Ascot’s targeted ticket campaign; Jack Whitehall’s trip to the Samsung School of Rugby; Sky Sports’ kick off to the 2015/16 Barclays Premier League season, and the game-changing This Girl Can.
Despite a multitude of high quality entries coming from a Rugby World Cup on home soil, it wasn’t just rugby that stole the show. The UK sport industry proved to be thriving in a wide range of sports and once again demonstrated its leading influence on sport business across the globe.
The Official Shortlist features work from different sports including: American football, cricket, cycling, football, F1, Formula E, horse racing, marathon running, rowing, rugby, tennis, UFC and more.
adidas’ football work leads the way with five nominations across four categories, including the coveted Brand of the Year, in association with Pinsent Masons.
England Rugby partner O2 and Rugby World Cup partner Land Rover earned three nominations each.
Dove Men+Care’s #SCRUMTOGETHER, Sport England’s This Girl Can, Betfair’s Switching Saddles, Samsung’s School of Rugby, Wimbledon, AIG, Formula E, and UFC were amongst a host of brands and campaigns recognised with at least two places on the Official Shortlist, representing the remarkable breadth and depth of the industry’s work this year.
Nick Keller, chairman, Sport Industry Group, commented: “The wide variety of work on the Official Shortlist is proof once again that the UK sport industry leads the way in creativity and innovation. We are delighted by the incredible level of high-quality work to be found across the board.
“Throughout a thorough steering process, overseen by our official adjudicators EY, the Steering Committees had as tough a job as ever narrowing down the list, with any piece of work making the Official Shortlist representing a truly stellar achievement.”
An active nation was represented by the increased number of entries in the Participation of the Year category, in association with XL Catlin, with parkrun UK, Race for Life Marathon, Royal Parks Foundation Half Marathon and Virgin Money London Marathon joining adidas Base Brixton and Velothon Wales on the Shortlist.
The Official Shortlist was selected through an extensive steering process -involving more than 70 key industry figures and 40 hours of intensive judging, fully overseen by EY – and will now go forward for consideration by the main Judging Panel, who will decide the winners in each category.
The industry’s flagship event will see over 1,750 major players from the world of sport, business and entertainment come together for an unforgettable night celebrating the standout work from across the sporting world.
BT is the Headline Partner of the BT Sport Industry Awards, joining EY as an Official Partner.
Join the conversation on Twitter and Instagram at @SportIndustry and #BTSIA.
For more information and to book your table at the BT Sport Industry Awards on 28th April 2016 click here.
