#btsia Shortlist Focus: Ear To The Ground
Agency: Ear to the Ground
Category: Agency of the Year
Tell us about yourselves…
We are Ear to the Ground – the Sport and Music Agency Powered by Fan Intelligence.
Fan Intelligence is a sports tech platform that defines our planning, strategy and creative. It is built from our global network of over 6,000 creative, intelligent and culturally influential fans and has revolutionised the way we help brands and rights holders solve their business challenges.
Born out of the music industry, we believe our approach to the world of sport is unique to any other agency. Our clients include some of the biggest brands – who we help get more value out of their sport & music sponsorship assets- as well as global rights holders – who we help reach and grow new audiences.
Why do you think you made the shortlist?
We’d like to think we’ve made the shortlist because we are doing things differently…no really, we do!
We’re the only agency to have built and own Fan Intelligence, which has revolutionised how we help our clients unlock the power of global fanbases and crossover into wider culture, lifestyle and entertainment.
We pride ourselves on creating a working culture which helps every member of our team become specialists. On average our employees stay with us for 4.5 years and in 2018, we reported a staff retention rate of 96% – we’re really proud of that.
We work with some of the world’s most ambitious brands and rights holders in sport who recognise the value of having an opinion and want to do things differently to connect with fans.
Who was your MVP this year?
It’s all down to our world-class team and our client roster, who we believe are the best brands and rights holders on the planet
How do you plan to celebrate?
We’re an independent agency with a modest employee count compared to most of our competitors so it would be a huge win. We’d like to find a way to celebrate with all our staff as well as our 6000+ Fan Intelligence network – the challenge has been set…
CREDITS…
The Ear to the Ground team
Our Fan Intelligence Network
Our Clients
The BT Sport Industry Awards are the largest commercial sport awards in the world and an unrivalled showcase for the best of the sector’s output. This year’s Awards will see the industry come together for its night of the year on Thursday, 25th April at Battersea Evolution.
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