#btsia Shortlist Focus: The Goat Agency
Agency: The Goat Agency
Category: Agency of the Year
Tell us about yourselves…
Founded in August 2015, Goat has been built on an ethos of creating influencer marketing campaigns that deliver guaranteed results. Our award-winning campaigns are performance driven as we guarantee results for every campaign.
Goat is a global agency with offices in London, New York, Singapore, and Monaco. With an average age of 24, our team of disrupters run campaigns for the likes of Formula E, Pernod Ricard, New Look, UEFA and more.
Our team come from a diverse background of experience, culminating in a passion for influencer marketing and the power it has in the 21st century. We are a global, influencer first, new age social agency.
We have 5 core pillars of service: Organic Social, Paid Social, Creative & Strategy, Content Creation & Production and Digital PR & Activations. Whilst the foundation of our experience is in influencer marketing, our expertise and offering has grown beyond this to support these 5 key pillars.
Why do you think you made the shortlist?
Goat is one of the fastest growing agencies globally focusing in influencer-first strategies on an unrivalled scale.
Our work with tops brands including Formula E, the Cricket World Cup, UEFA, the FA, Lidl’s World Cup Campaign, Nico Rosberg and many others has helped us stand out from the crowd as we deliver innovative sports campaigns.
We are changing how sports organisations engage fans online to reach new audiences and engage a new generation of sports fans.
What made this year interesting?
The growth of Goat has been phenomenally fast, from 3 to over 100 people, 4 locations and maintaining company culture has been a true challenge. Being nominated as Agency of the Year when just two years ago we were named Young Agency of the Year is a recognition of the exciting, crazy and unique journey we have been on with our clients and our team.
Who was your MVP?
The whole team at Goat!
How do you plan to celebrate?
A global celebration in every Goat office, and a very creative announcement in our daily vlog!
The BT Sport Industry Awards are the largest commercial sport awards in the world and an unrivalled showcase for the best of the sector’s output. This year’s Awards will see the industry come together for its night of the year on Thursday, 25th April at Battersea Evolution.
IT’S YOUR LAST CHANCE TO BE PART OF IT! Book NOW.
