#btsia Shortlist Focus: Two Circles
Agency: Two Circles
Category: Agency of the Year
Tell us about yourselves…
We’re a data-driven sports marketing agency that helps sports rights-holders grow relationships with their audiences and partners to drive commercial growth.
Our mission from day one has been to change the game for sports marketing; that means for eight years we’ve been helping our clients build and execute projects that drive tangible growth in a transforming market.
Whether that’s driving stadium sales, creating and activating more impactful marketing campaigns, launching an OTT channel and scaling its subscriber base, or working out what content works best to engage an international audience – we’re there supporting our clients.
And we do this from London, Bern and New York, in addition to our recently-established presence in Los Angeles. We’re extremely proud to be a UK-based, technology-enabled business now bringing value to North American rights-holders out of offices on both the East and West Coast of the United States.
Why do you think you made the shortlist?
We’re remorselessly focused on delivering tangible results for our clients, so having 21 shortlisted for this year’s BT Sport Industry Awards is a reflection on the major impact we’re having with clients – and the submission period is a busy one for us as we’re helping clients pull out metrics for their growth in a range of business areas.
We know we have to be results-based ourselves, too, so posting a seventh successive record financial year will have played a role.
Culture, lastly, is also everything at Two Circles. In 2018, we spent record amounts of time on learning and development (618 hours) with a particular focus on well-being and people management; we want to provide Two Circlers with all the opportunities they would get working across other industry sectors.
Our commitment to our team was recognised in 2018 when we were named one of the Sunday Times best companies to work for across all sectors of the British economy – ranked top five nationally for leadership.
Who was your MVP this year?
No doubt our clients. Our growth and success is inextricably linked to the trust, support and ultimately success of them all. Any recognition we receive can only happen because of them, and we will never take that for granted.
And we obviously can’t neglect the team, either. Sorry, realise that’s around 300 MVPs!
How do you plan to celebrate?
Two Circlers are a proud bunch, and we already have – just being shortlisted is brilliant acknowledgement of all the hard work we do.
The BTSIA Judges visits in March are also a great time to reflect on the year that’s been, come together as a team, and celebrate this recognition. It’s always a highlight of our year. Now time to get back to the planning…
The BT Sport Industry Awards are the largest commercial sport awards in the world and an unrivalled showcase for the best of the sector’s output. This year’s Awards will see the industry come together for its night of the year on Thursday, 25th April at Battersea Evolution.
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