Budweiser Appoints Lexis To Push Wc

Budweiser has appointed Lexis as the PR company to promote its status as official beer sponsor of the 2010 FIFA World Cup.

Brewing giant Anheuser-Busch InBev appointed the PR firm after an intensely fought eight-way pitch.

Lexis will work with the brand’s other marketing agency partners to try and connect with consumers ahead of the tournament in South Africa this summer.

Lexis CEO Margot Raggett said that the campaign will focus on bringing football fans together ‘through banter and their passion for the game.’

Budweiser began to promote its sponsorship of the tournament last year with an on-pack promotion called ‘Live the Dream’.