Budweiser Renews Premier League Contract
Budweiser has renewed its global sponsorship deal with the FA Premier League for
a further three years, expanding the partnership to cover all Anheuser-Busch
brands.
The new contract sees Budweiser, Anheuser Busch’s flagship brand, continue in
its position as official beer of the Premier League and become official website
partner until 2010.
The deal, which first began in 2002, gives the brewer rights to use The
Premier League corporate logo and the Lion and Trophy marks.
Budweiser also get access to selected player imagery for use in advertising,
point-of-sale and packaging, plus a significant allocation of VIP packages for
hospitality and match tickets for promotional activity.
The renewed three-year deal will also see Budweiser become official beer of
the 2007 & 2009 Asia Trophy tournaments, increasing visibility and awareness
in one of the brand’s key territories.
Budweiser also has sponsorship deals with FA Premier League sides Manchester
United and Manchester City and has sponsored the FIFA World Cup since 1986.
