Budweiser’s World Cup Campaign Improves Sales
Budweiser’s World Cup-themed marketing campaigns have significantly improved the UK sales of the lager in the first quarter.
The Anheuser-Busch Inbev brewery owned Budweiser is the official beer at the tournament that kicks off in June in South Africa.
Budweiser’s performance has helped Anheuser-Busch Inbev gain market share in the UK and increase its own beer volumes by 1.3%.
The brewery recently announced that it has given up its right to be the exclusive beer sold at fan park events at this year’s World Cup in South Africa to focus its beer presence in-stadium.
Budweiser appointed Lexis PR to promote its status as official beer of the tournament and began to promote its sponsorship of the tournament last year with an on-pack promotion called ‘Live the Dream’.
