Bullard And Carling Launch Shirt Amnesty

Carling has launched a Shirt Amnesty which gives UK supporters the opportunity to swap a shirt for with the name of a recently sold player on the back for a new one.

The initiative will be launched on 1^st July as the Shirt Amnesty van begins its nationwide tour, which will last the duration of the summer transfer window.

To activate the campaign, Carling – part of the Molson Coors Brewing Company – has teamed up with former footballer Jimmy Bullard to recreate the iconic image from American Beauty, which sees the star of I’m A Celebrity lying on a bed of hundreds of football shirts.

Jimmy Bullard commented: “Get on this people! Carling’s Shirt Amnesty is the chance for fans to swap a shirt of a player who has now left your club for one of the new heroes your club has hopefully replaced him with.

“I was in the game long enough to know what it’s like for fans to have players jog on unexpectedly so anything that gives back to those fans is a winner in my eyes.”

The progress of the Carling Shirt Amnesty van will be detailed on Twitter and can be followed here.