Bupa involved in England Golf partnership
Insured Health has partnered with England Golf as title sponsor of the Senior Series, providing members with discounted access to Bupa By You health insurance.
The agreement gives England Golf members, iGolf subscribers, England Captains, and Senior Series participants a 10% discount on Bupa By You policies, valid for the full term of their cover.
Bupa By You is a flexible health insurance product from Bupa, one of the UK’s largest private healthcare providers.
Insured Health will activate the sponsorship at Senior Series events across 2025 and 2026. The England Senior Series is open to amateur golfers aged 50 and above and has featured over 15 annual events at courses across England. The season concludes with a Grand Final at Woodhall Spa, the home of England Golf.
The partnership reflects ongoing trends in the UK golf landscape, where participation among older golfers has remained high. According to England Golf, nearly a quarter of club members in England are aged over 65, highlighting the relevance of accessible healthcare options for the sport’s ageing demographic.
Insured Health, which has worked with UK policyholders for over 20 years, has provided health insurance brokering services in association with Bupa. As part of the sponsorship, the broker has also launched a competition for Senior Series members, offering a golf holiday in the USA with entries open until 31 December 2025.
England Golf Chief Operating Officer Richard Flint said, “It’s great to be working with Insured Health in association with Bupa as we continually look to add even more value to the Senior Series. Golf is a sport for life, which is one of many unique benefits that we must embrace as we look to inspire more golfers.”
Oliver O’Hara, Director at Insured Health, said, “We’re delighted to be working with England Golf and its members, helping them stay on course when it comes to understanding private medical insurance.
“Whether you’re on the fairway or off the course, our priority is your health and wellbeing, with comprehensive cover designed to fit your active lifestyle.”
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