Buxton To Hydrate London Marathon
A deal between the Virgin Money London Marathon and Nestlé Waters will see Buxton Natural Mineral Water become the Official Water of the UK’s biggest marathon.
The partnership between the marathon and Nestlé has been in place for 15 years and an estimated 750,000 bottles of Buxton will be supplied at the 2014 edition on 13th April which will be the 33rd year of the event. Nestlé Pure Life brand was the former Official Water of the event.
The sponsorship will be activated by brandRapport, the sport and entertainment agency, and will see Buxton branding appear across the course, programme, hospitality areas and at the Virgin Money London Marathon Exhibition.
Buxton’s brand manager, Andrea Cahill, said of the renewal: ‘The perfect partner to support Buxton’s new brand positioning, which focuses on promoting vitality and well-being and aims to show consumers the benefits of keeping well hydrated. Our consumer insight has shown that running is a popular activity and of interest to Buxton’s core target audience so we are delighted to announce our new partnership with the Virgin Money London Marathon.’
Cahill added: ‘We very much look forward to working with the organising team to ensure that the estimated 36,000 thousand runners at next year’s event stay well hydrated with Buxton Water.’
