Bwin Appoints Bbh Sport
bwin, an online betting brand, has appointed BBH Sport as its creative agency partner following a pitch run by Oystercatchers. The agency has been briefed to develop a universal brand platform that will launch this year across key markets in Europe.
bwin offers odds on up to 30,000 betting markets a day, in more than 90 different sports. The brand is in numerous countries including Germany, France, Spain, Italy and Belgium.
Ewan Paterson, founding partner of BBH Sport, said: “Sport, betting and an iconic brand with huge ambitions for game changing creativity – opportunities don’t come any more exciting. We’re thrilled to be appointed and can’t wait to start working with the bwin team.”
Adam Lewis GVC CMO said: “We are delighted to be working with BBH, they delivered an impressive pitch which really captured our vision. All teams are now gearing up for a lot of hard work and I’m looking forward to the creative process and driving bwin forward.”
bwin is operated by GVC Holdings PLC, which acquired the brand as part of its acquisition of bwin.party digital entertainment plc in February 2016.
