Bwin Goes Home For New Eu Campaign

Online betting brand bwin has handed its pan-European creative brief to Home, following a six-way pitch, with a new integrated campaign benefiting from partnerships with Real Madrid and Juventus.

The TV commercial, filmed earlier this month, will air in central European markets including France, Germany, Italy and Spain, the campaign will run from September this year right through to the close of the 2015/16 season.

It will run for the duration of the football season and will feature players from the Real Madrid and Juventus squads, both of which are sponsored by bwin.

Derren Maggs, marketing director at bwin, said: “Home truly understands the betting market, football, our current positioning and share our vision of where we want to be. Their fantastic and fresh ideas highlighted our ambition to be the leading football betting brand.”

Nick Jackson, director at Home, added: “We are thrilled to be working with bwin on such a great brief. Our creative and planning teams have been working on a concept that captures the next-level anticipation, thrill and excitement of football fans who have immersed themselves within the games by betting with bwin.”

Home is an integrated marketing communications agency based in Leeds, London, Gibraltar and Sydney. 

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