Bwin Signs World Cup Qualifiers Deal

As the second round of European qualification matches for the 2014 World Cup kick-off this Friday, bwin has extended its partnership with sports marketing agency, Sportfive International, unveiling a new app to bring fans live matches from the qualifying campaign to their phones, tablets and PCs.

‘Qualifiers 2014 – Road to Brazil’ is a new app that offering the digital multi-platform experience for the comprehensive package, although games cannot be streamed in the home and away countries of the nations competing.

The initiative is part of bwin’s digital sponsorship strategy, which is focused on engaging with sports fans directly by offering premium content, closely integrated into online, mobile and social media platforms. 

This strategy is already being brought to life through bwin’s relationships with Real Madrid and Bayern Munich, as well as its recently launched partnership with Manchester United.

The Qualifiers 2014 package, which was launched by Sportfive International in September, will stream live matches and highlights videos through native apps for iPhones, iPads and Android devices as well as on the internet, including the bwin.com platform. 

The focus of Qualifiers 2014 is on interactivity, with an in-app Twitter feed providing live updates, odds and offers from around the groups to help fans stay fully informed as they watch the action and place their bets. 

In all, a total of 157 games from the European groups will be streamed, culminating with the final qualification matches in October 2013. 

Commenting on the Qualifiers 2014 – Road to Brazil, bwin’s group sports director Marco Falchetto said: ‘We are excited to be able to be offering football fans the chance to watch and interact with World Cup qualification matches like never before. Our aim is to offer our customers the best content and take the betting experience to the next level. Sportfive’s innovative new apps deliver on that promise.’