Caa To Promote Lotus F1 Brand
Creative Artists Agency (CAA), one of the world’s biggest entertainment and sports agencies, has agreed a global representation agreement with F1 newcomers Lotus Racing Formula One.
CAA Marketing, a division of CAA, will develop and implement new marketing strategies for Lotus Racing.
The agency will try to boost the teams profile around the world with particular attention in America, as well as creating programmes for team partners to build upon the extensive reach of the sport to market their brands globally.?
Lotus Racing will also look to benefit from the CAA affiliate Evolution Media Capital, an investment banking firm for the sports and media industries. ?
The team is funded by the Malaysian government and Malaysian businessman Tony Fernandes, with future plans to base it’s factory just outside the Sepang circuit.
