Caa Sport Expands With Red Bull Racing

CAA Sport has unveiled a new, long-term global partnership with current Formula 1 leaders Red Bull Racing Honda, as the team looks to continue its growth in the United States.

Since joining with Red Bull Racing in 2014, CAA has secured partnerships with large global brands including Exxon Mobil, Tag Heuer, Oracle, Citrix, and Cash App.

The agency will continue to play an integral role in securing partners for Red Bull Racing, with the U.S. being a strategic priority for the team over the next few years.

In 2021, five of the nine new partners Red Bull Racing Honda brought into the sport are headquartered in the U.S., and to date, it remains the only Formula One team to have three U.S.-based Fortune 500 Top 20 sponsors.

Christian Horner, CEO & Team Principal of Red Bull Racing Honda said: “Formula One has recently seen a huge growth in popularity in the U.S. and our partnership with CAA Sports has helped the team capitalise on that interest by securing a range of market-leading partnerships.

“With the US Grand Prix in Austin already a popular fixture on the calendar and with the Miami Grand Prix on the horizon for 2022, we’re looking forward to reaching even more fans and partners in the coming years together with CAA who will be integral in helping us realise that target.”

Paul Danforth, President, CAA Sports said: “There has been a tremendous uptick in interest in Formula One in the U.S., largely among 16- to 25-year-old audiences, an incredibly important demographic for brands. 

“We are proud to continue our longstanding relationship with Red Bull Racing Honda, one of the most exciting rights holders in the world, and look forward to creating opportunities for brands in the U.S. and globally to be part of the team’s culture and success.”