Caa Sports Bolsters Football Presence With Base Takeover

CAA Sports has further enhanced its sports talent representation business with the acquisition of London-headquartered Base Soccer Agency. 

Financial terms of the deal were not disclosed, but Base will now come into the family of the division of leading entertainment and sports agency Creative Artists Agency.

Established in 1997 by Leon Angel, Base is a full-service football agency, representing and dealing with more than 300 international football players, coaches, and managers, both on and off the pitch.

Its client-base includes Premier League stars Kyle Walker, Fred, Danny Rose, James Maddison, and Davinson Sanchez.  Base is also a leading agency in women’s football and represents four players on England’s FIFA Women’s World Cup squad, including Fran Kirby and Georgia Stanway.  

Led by Angel and player agent Frank Trimboli, Base has 60 employees headquartered in London, and is supported by consultant offices throughout Europe, South America, Australia, Asia, and North America.

“Leon and Frank are world class agents and business executives, who, throughout the past two decades, have built Base into one of the foremost international football representation firms in the UK,” said Michael Levine, Co-Head of CAA Sports.

“Frank, Leon, and their team work collaboratively, providing best-in-class service to their clients worldwide, and we are confident they will play an integral role in the continued global growth of CAA Sports.”

CAA Sports is said to lead all agencies in total on-field contract value under management, exceeding $9.3bn. The agency holds a longstanding partnership with Polaris Sports, Gestifute’s commercial arm, jointly representing the marketing rights for the likes of Cristiano Ronaldo, Jose Mourinho, James Rodriguez, Bernardo Silva, Joao Felix and Dele Alli.

Outside of football, the agency also represents the likes of Formula One driver Daniel Ricciardo, baseball player Shohei Ohtani, and basketball stars Dwyane Wade, Zion Williamson and Carmelo Anthony.

“We are delighted to be joining forces with CAA Sports and we feel that, together, Base and CAA Sports will become an even more dominating force in football representation and trading,” said Angel. 

“Base’s reputation as a leading agency has been built on its ability to deliver the best deals for our clients whilst always maintaining trust and integrity. We feel that with the extra resources at our disposal we will be able to deliver more for our clients together with CAA Sports.”