Cadbury Signs 2012 Sailing Venue Deal

Cadbury has announced a new sponsorship deal with the London 2012 sailing venue in Weymouth.

The Weymouth and Portland National Sailing Academy (WPNSA) is the venue for the sailing competition at the London 2012 Olympic Games and Paralympic Games.

Cadbury will provide its products to both sports participants and spectators at the academy.

Cadbury signed as a Tier Two Supporter of London 2012 in October 2008 and was also an official supplier of the Sydney Games in 2000, as well as the Commonwealth Games in Manchester (2002) and Melbourne (2006).

Cadbury deal with London 2012 means that any confectionery and packaged ice cream sold at official Games outlets will be supplied by the firm.