Cancer Charity Named Sevens Partner

The Prostate Cancer Charity has become the first official charity partner of the Emirates Airline London Sevens competition.

The charity has teamed up with the Rugby Football Union (RFU) to raise awareness and vital funds to fight against the most common cancer among men – which claims the lives of over 10,000 men in the UK alone.

The London leg of the HSBC Sevens World Series is hosted annually at Twickenham Stadium and features leading international teams, including England, New Zealand, Australia, South Africa, Fiji and Samoa.

The Prostate Cancer Charity will be promoting its cause at the home of England Rugby – and the RFU will donate £5 for every ticket sold by the charity – to an event that was attended by more than 80,000 fans last year.

This year’s Emirates Airline London Sevens has announced a beach party theme for the event, with fans encouraged to attend in fancy dress.

Home supporters will be cheering on an England side currently top of the table and chasing down a first ever series title.

England Sevens head coach Ben Ryan said: ‘The Emirates Airline London Sevens is our home tournament and we’re delighted to welcome The Prostate Cancer Charity on board. All men need to be aware of the potential signs and symptoms, and increasing that awareness is important work’.

The Prostate Cancer Charity is already closely aligned with rugby as the official charity of London-based rugby sevens and music festival RugbyRocks.

The Prostate Cancer Charity is the UK’s largest prostate cancer charity and is also the headline sponsor of the Tour of Britain and is the primary beneficiary of ‘Movember’ in the UK.