Canterbury Launches Committed To The Game

Canterbury has launched its new global positioning, Committed to the Game, which will feature across all global product and brand campaigns throughout the year.

Alongside the launch of the campaign, Canterbury released a new piece of brand video content, available to view at Sport Industry TV.

The ‘Committed to the Game’ line will be used across all elements of campaign look and has already been integrated into current campaigns across teams, performance and rugby life.

Commenting on the launch, Canterbury CEO Chris Stephenson, said: “Commitment to anything is an inclusive and powerful quality. Within rugby it is our pledge to connect everyone involved in the game; whether on the field or during a rigorous training regime, through to each fan’s dedicated and loyal support for their team.”

Next week will also see the shirt England will wear for the upcoming Rugby World Cup unveiled by fans.

First images of the Canterbury shirt will be released from 8am on Monday 6^th July via social media.