Canterbury Launches New England Rugby Kit

Canterbury has unveiled its latest England rugby home kit, which will be worn by the England squad during the upcoming QBE Internationals, as well as next year’s RBS 6 Nations.

The kit is Canterbury’s second year as the England team’s official kit supplier after taking over from Nike in September 2012, in a deal that takes the sportswear company beyond the 2015 Rugby World Cup in England.

The launch was held at Bruntcliffe School, in Leeds, which was selected to host the event through its participation in ‘All Schools’, the RFU’s programme to get more state secondary schools playing rugby. 

It was chosen from the 100 schools participating in the first year of the programme after demonstrating how the core values of rugby have been embraced by its pupils as part of a Rugby Football Union competition.

Speaking at Bruntcliffe School, England head coach Stuart Lancaster said: ‘Putting on an England shirt is a huge source of pride for the players and the white shirt is a critical part of England’s identity and our history and heritage. We want everyone to feel part of this England side, to feel a sense of connection and pride in the team and to inspire more people to play and watch rugby.’

Canterbury CEO, Chris Stephenson, added: ‘Canterbury is passionate about the sport of rugby, and the launch of the new kit today at Bruntcliffe School reflects our joint commitment, along with the RFU, to supporting the game from grassroots to elite level and further emphasises the ‘England Is All’ message.’

‘The new shirt continues to honour the proud traditions of England rugby whilst featuring a new and contemporary design, and is of course engineered to meet the rigours of the game at the elite level. We’re sure that players and fans alike will be proud to wear it.’

Canterbury is launching the new England Rugby home kit for 2013/14 by celebrating the unsung heroes of the game in naming its Ultimate XV.