Canterbury Release Greatest Shirt Never Seen
Canterbury is offering England Rugby fans the chance to secure a special backstage pass to the official England Rugby World Cup shirt launch at Twickenham by pre-ordering the shirt, without seeing what it looks like.
As part of the campaign, every fan who purchases the shirt ahead of the launch will be entered into a draw to attend the official unveiling event.
The day at Twickenham Stadium will see the supporters join players for an exclusive tour of the England changing rooms, with seats reserved for the supporters at the official press conference and media unveiling of the new Rugby World Cup shirt.
The initiative forms part of Canterbury’s Committed to the Rose campaign.
Fans can choose from different versions of the new shirt when pre-ordering, including the Pro shirt, a comfortable replica version of the shirt worn by the players, and the ‘Classic version’, a new look on a traditional collared rugby shirt.
Speaking about the initiative, Canterbury CEO, Chris Stephenson, said: “Having supporters at the official launch of the England shirt demonstrates how the fans are at the heart of our campaign as the nation commits to the rose. Having a chance to meet the players who’ll be carrying the nation’s hopes this summer is a wonderful opportunity that we’re proud to share with England rugby fans”.
