Canterbury Teams Up With Durham Cricket
Canterbury has sealed a multi-year partnership to become the official kit supplier for Durham Cricket.
From this upcoming season, Canterbury will provide apparel for on- and off-pitch purposes across all formats of the game for the entire club, including its men’s and women’s team, junior pathway teams, visually impaired team, coaching staff and ground staff.
To mark the partnership between Canterbury, Durham Cricket and national kit supplier KitKing – which builds on the brand’s successful long-term partnership with New Zealand Cricket – a new video has been launched.
The video reveals the first edition of the club’s brand-new training and supporter kit for the 2022 season, ahead of the launch of the playing kits in the coming months.
Ben Brown, Head of Commercial – Teamwear at Canterbury, said, “It’s an incredibly exciting time for Canterbury as we take our first steps back into elite domestic cricket with Durham Cricket.
“Durham are hugely committed to both the sport and their local community, something which closely aligns with our brand values, so we can’t wait to work with Durham Cricket to bring the Canterbury brand to cricket clubs, players and fans in the North East and across the UK in what is set to be a hugely exciting year for the brand at elite and grassroots levels.”
Marcus North, Director of Cricket at Durham, said, “This is an important period for Durham Cricket as we look to continue our progression on the field and we were keen to ensure the team had the best training and playing apparel available. Canterbury have a great reputation and have demonstrated how supportive they are as a partner. The players love the new range and the initial feedback from supporters has been brilliant.
“With Canterbury having offices and warehousing in the North East we felt that there were other good synergies, as it is important for the club to be supporting businesses and jobs in the area as part of its ongoing commitment to local communities.”
Image credit: Canterbury
