Canterbury Unveils British & Irish Lions Kit

Canterbury has unveiled the new British & Irish Lions kit using a giant jersey hologram that appeared over the London skyline on the Southbank.

Canterbury’s stunt marked the launch of the jersey that will be worn by the British & Irish Lions players in the Tour. A day before the official unveil, 30 Lions fans also received a limited edition mobile device that produced a hologram of the ‘untouchable jersey’ through the user’s smartphone.

The campaign is built on the ‘untouchable’ theme and no player will touch the shirt until they have earned a call up to the Lions’ squad. Fans who purchase the jersey are being challenged to follow in the players’ footsteps and keep their hands off until the squad is announced in April.

The match jersey includes the latest features, including the introduction of water resistant technology for the winter conditions they can expect. Fans will also benefit from many of the new features across the pro and classic replica versions of the jersey, according to Canterbury. 

The pro jersey features Vaposhield technology and the same styling as the match jersey worn by the players but cut with a straighter fit, while the classic version incorporates Vapodri technology and a relaxed fit.

An identical version of the match jersey worn by the players in New Zealand will be made available in 2017 as a bespoke piece of sporting memorabilia to keep as a collector’s item.

Canterbury, CEO, Chris Stephenson said: “Canterbury are proud to be the first brand to reveal the new British & Irish Lions match jersey in a truly ‘untouchable’ way. Canterbury have over 110 years’ experience in rugby and, like the British & Irish Lions, understand how important this jersey is to the players that wear it on the pitch and the supporters who wear it in the stands.”