Canterbury Unveils New England Kit

Canterbury has unveiled the new England Rugby 2017/18 home kit. The kit will be worn for the first time by the men’s and women’s senior teams in the 2017 Old Mutual Wealth Series.

One feature of the new kit available for fans is a commemorative plaque, each of which carries an exclusive number, part of Canterbury’s new ‘Unbreakable Bond’ campaign. Supporters will be able to buy individual shirts for the first time, with a different number on every shirt.

The campaign will see England players, sharing in a series of videos, their ‘individually strong, unbreakable as one’ stories demonstrating their commitment to the team.

The weight of the kit has been reduced by 20gsm, and Canterbury claims it is now the lightest kit it has made.

England captain Dylan Hartley said: “Every player in the squad is proud to represent England, put on the jersey and wear the rose. We’re all committed to improving as a team and it’s great to see this philosophy is shared by Canterbury. It gives us real confidence knowing we are wearing the best possible kit to help optimise our performance.”

England women’s captain Sarah Hunter, added: “It is a real honour to represent England. Wearing the rose is something that the whole team and I are very proud of.  Every time we pull on the shirt we want to go out there, give it our all and make sure that we are constantly working hard and improving our performance.”

Canterbury’s senior designer, Gareth Woosey added: “We’re extremely proud to have developed a shirt which continues to push the boundaries of innovation and reinforces Canterbury’s unwavering commitment to England Rugby. It’s been a strong 2017 so far and we hope the players can continue their positive momentum in the new season. We believe this new kit continues to cater for both the requirements of elite player performance and the fans whose commitment to the teams makes a huge contribution to their success on the pitch.”