Cantona Crowned As Ultimate Betbull Influencer
Football legend Eric Cantona is starring in the latest television campaign for sports betting app BetBull.
As the ‘ultimate BetBull influencer’, the ex-Manchester United FC and France national team striker uses his charm to help a BetBull member, while also encouraging fans to share their bets on the app and have more fun betting together.
The campaign, which has been devised by creative agency Forever Beta, follows a brand launch last August that established Cantona as the new ‘Bull’.
The 30-second TV ad launched yesterday (1st February) and will run for six months with digital display and social media to follow.
Patrick Flynn, Head of Client Services at Forever Beta, said, “The latest work continues to champion BetBull as an innovative sports betting app and puts fun and community at the centre.”
Paul Archer, Marketing Director at BetBull, added, “Forever Beta has once again communicated how BetBull is pushing innovation within the sports betting space.
“Eric Cantona as the BetBull influencer encompasses all the unique features the excitement of betting together that we as a platform have to offer.”
Image: Forever Beta
