Capital One Set To Sponsor League Cup

UK credit card company, Capital One, has agreed a new four year title sponsorship with The Football League for its showpiece cup competition, the League Cup – replacing beer brand Carling.

From the start of the 2012/13 season, the 52 year old knockout competition – one of the domestic game’s three major honours – will be titled the Capital One Cup.

Brian Cole, chief executive of Capital One UK said: ‘We are very excited about getting behind the Capital One Cup and we’re looking forward to working with The Football League, the clubs, the players and the fans to build something amazing.’

‘The Capital One Cup gives clubs, big and small, a chance to compete on the national footballing stage and we look forward to introducing ourselves to millions of football fans across the country.’

Football League chief commercial officer, Richard Heaselgrave added: ‘This is terrific news for clubs and a great way to conclude what has been a memorable domestic football season.’
 
‘I am absolutely delighted to welcome Capital One to working with The Football League, our clubs and those of the Premier League. They’re a hugely respected company that really impressed us with a passion and excitement for the competition so we can’t wait to build a successful, innovative partnership over the next four seasons.’
 
‘The Capital One Cup is in great shape having been re-invigorated in recent seasons by a number of memorable finals, some thrilling midweek cup football and a first glimpse of the stars of the future.’

Capital One opened its UK HQ in Nottingham in 1997 and today is a top ten credit card issuer in the UK with three million customers.

Last season’s League Cup was won by Liverpool, beating Championship side Cardiff City on penalties.