Care Signs As Eden Park Ambassador

Eden Park, the official formalwear supplier of the England rugby team, has announced the signing of England scrum half, Danny Care.

Danny will become the brand’s new social media ambassador and will be keeping rugby fans up to date on all the activity happening during the IRB Rugby World 2011 Cup via Facebook and Twitter.

With a strong Twitter following already, Danny can now offer his followers and Eden Park’s Facebook fans, a whole host of Eden Park freebies plus insider knowledge into his training and preparations ahead of the IRB Rugby World Cup 2011.

Franck Mesnel, Eden Park Founder commented: ‘Working with Danny means Eden Park can keep rugby fans up to date with the latest rugby and fashion news on Facebook and via Twitter’.

‘Danny’s personality reflects the brand’s irreverent style and sense of fun and we can now offer our UK consumers some exclusive behind the scenes pictures and news’.

Along with his role as online Danny will be featured in the brand’s latest PR campaign wearing Eden Park’s official RFU Collection.

The collection features a selection of England Rugby branded shirts, chinos, jackets and polo shirts and is available for fans to purchase at Eden Park stores and the RFU store in Twickenham.

Danny Care, added: ‘I have been a fan of Eden Park ever since I started playing rugby, because of their unique heritage and style. Working as the online ambassador I hope I can give Eden Park consumers and rugby fans a good insight into what is happening over the summer and what life is like off the pitch during the IRB Rugby World Cup 2011 in New Zealand’.

‘I will also be able to give away some great freebies so I hope people will check out www.facebook.com/edenparkuk and follow me on @dannycare‘.