Carling Launches Summer Football Campaign

Beer brand Carling has launched a summer promotion within the off-trade, offering consumers the chance to secure a gold Carling can, in exchange for a cash prize, ahead of the FIFA World Cup, kicking off next week.

As part of the campaign, 100 limited-edition golden cans – worth £1,000 each – have been pushed through the Carling production line and hidden within packs of Carling Lager and Carling Apple Cider.

The packs have left Carling’s Burton Brewery and are now waiting in Tesco, Asda, Morrisons and convenience stores throughout England and Wales.

The campaign is being supported through point of sale in-store and via Carling’s own social channels. 

Carling brand director, Miranda Osborne said: “There’s a huge summer of football to look forward to and we are building on that excitement by supporting key off-trade partners with this promotion. While we can’t promise those consumers who find a golden can the keys to our brewery, we can promise a bit of spending money that will certainly help stock the beer fridge to enjoy the action with.”

Carling will have a presence across Tesco Foyer space within more than 280 stores as well as throughout the convenience sector.