Carling Sign Scottish Rugby Deal
Carling has signed a deal to become the official beer to the Scottish Rugby Union (SRU).
The deal will see Carling have a major presence at Murrayfield Stadium, where the brand will be visible on billboards, LED pitch-side advertising, bars inside and outside the stadium and staff uniforms.
Molson Coors, which owns Carling, has signed a three-year, six-figure deal with the Scottish Rugby Union ahead of the Six Nations match against France on Sunday.
This replaces a previous sponsorship with Belhaven, owned by Suffolk-based pubs and brewery group Greene King, who have terminated their deal just one year into a three-year deal.
Third-party catering arrangements, managed by SRU subsidiary the Murrayfield Experience, has also been switched from stadia catering group Azure to caterers Sodexo.
