Carling Signs £2m Deal With Scottish FA

Carling has agreed a four-year sponsorship deal with the Scottish Football Association worth a reported £2m.

The brewer that recently ended its ties with Old Firm clubs Celtic and Rangers will become a sponsor of the national team and the official beer of the Scottish Cup.

Carling replaces brewing company Tennent’s that has switched its sponsorship to the Old Firm – a deal which ended its 36-year relationship with the SFA. ??

Carling joins Mars as an official sponsor of the national team after the confectionery brand signed a four-year deal in May.??

The deal comes after the brewer announced a deal to become the official beer of Scottish Rugby and Murrayfield Stadium earlier this year.