Carling To Sponsor New Nations Tournament
Beer brand Carling has announced that it will be the title sponsor of the inaugural Carling Nations Cup that will see the Republic of Ireland take on Northern Ireland, Scotland and Wales at the new Aviva Stadium early next year. ?
The Carling Nations Cup, which kicks off on Tuesday 8th February 2011, will be the first senior international tournament hosted in Ireland and marks a significant investment by Carling.
The new tournament will be played in a league format with six matches between the four neighbouring teams, the first two taking place at the Aviva Stadium on 8th and 9th February and the remaining four taking place week commencing 23rd May.
Carling has strong ties with football already sponsoring the Carling Cup in England and Wales, the Carling Premiership in Northern Ireland and most recently its sponsorship of the Scottish national team and Scottish Cup.
Niall Phelan, Molson Coors Country Manager for Ireland, said: ‘We will also be using this association to support the drinks industry in Ireland by investing significantly in an exciting range of marketing and promotional activities to increase footfall in pubs throughout the country.’
FAI Chief Executive John Delaney added: ‘The Carling Nations Cup will be a significant boost for local tourism and businesses in the Dublin area and we look forward to welcoming thousands of fans from Scotland, Northern Ireland and Wales to our new Aviva Stadium in February and May 2011.’
