Carling To Sponsor Spl Coverage

Carling, the Molson Coors beer brand, has signed a new deal to sponsor the broadcast coverage of the Clydesdale Bank Scottish Premier League on both ESPN and Sky Sports.

?The seven-figure two-year deal will start from the upcoming season and was completed via ZenithOptimedia.

??Sky Sports and ESPN each have live coverage of 30 Scottish Premier League games a season and Carling is set to feature in the opening and closing sequences of each game as well as during coverage of live games.

?Carling continues its foray into Scottish football after it agreed a four-year sponsorship deal with the Scottish Football Association worth a reported £2m last week.