Credit card company and League Cup sponsor Capital One has teamed up with Carlisle United in a bid to make children visiting Brunton Park – home of the League Two side – feel welcome when they kick off their League Cup campaign against Derby County on 11th August, by creating football’s most child-friendly fixture.
The move has been made to highlight Capital One’s national ticket offer where parents can buy up to five children’s tickets for just £1 each with every full priced adult ticket purchased at all Round 1 games.
Children visiting the Cumbrian’s fixture will be greeted with a series of installations and activities including complimentary booster seats, free pick ‘n’ mix, face painters and a bouncy castle.
Capital One will also offer a specially-designed ticket for youngsters to colour in, then enter a competition to be in with a chance of winning tickets to the next Carlisle United home game.
Carlisle United chairman Andrew Jenkins, said: ‘With this great offer from Capital One we are expecting more kids than normal to be attending our Round 1 fixture – it’s a brilliant way to kick off the season.’
‘We’ll be offering a few unique initiatives on the night and hope that it will be a truly memorable game for the children.’
Jaidev Janardana, chief marketing officer at Capital One, commented: ‘Summer holidays are always a tricky time for parents trying to keep their children entertained so we hope families across the country can take advantage of our £1 ticket offer and enjoy a fun-filled evening.’
The Football League’s chief executive, Shaun Harvey, added: ‘The £1 tickets for children are a fantastic initiative from Capital One and I hope to see thousands of young fans at all next week’s First Round matches. The opportunity to see their local club in Cup action is a great way to introduce young fans to live football.’