Alcaraz serves up new YoPRO role
Spanish tennis player Carlos Alcaraz has been announced as YoPRO’s new Global Brand Ambassador and its Chief Progress Officer.
The multi-year collaboration will see the multiple Grand Slam champion take on the Chief Progress Officer role for the first year, providing his unique perspective on progress to help inspire individuals to unlock their own potential with the help of YoPRO high protein products.
Fresh from his latest Grand Slam triumph at the French Open, a historic victory at Queens Club and a narrow loss in the final at Wimbledon, Alcaraz will champion progress in all forms, from peak athletic performance to personal growth, with the support of YoPRO’s high-protein dairy-based products.
YoPRO, a leading brand in the protein dairy category globally and part of Danone’s dairy portfolio, offers a high-protein range of products developed by sport nutrition experts. These are designed to equip individuals with an active lifestyle and to support muscle strength every day.
As Global Ambassador and Chief Progress Officer, YoPRO hope that Alcaraz will inspire people to define progress on their own terms – whether they are chasing big goals or taking small steps forward. He will help empower people to embrace their unique journey.
Carlos Alcaraz said, “As an athlete, I know how important it is to keep growing, no matter what you’ve already achieved. Progress is personal – it’s about learning, improving, and pushing yourself forward, whether that means chasing a championship or just getting a little better each day.
“I’m excited to work with YoPRO high protein globally to inspire others to build their strength day after day and embrace their own journey. Because everyone, including myself, is a work in progress.”
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