Carlsberg Renews Wembley Deal

Carlsberg UK has renewed its sponsorship as the official beer at Wembley Stadium with a new deal that runs until 2014.

The agreement means that the lager brand has exclusive pouring rights along with access to tickets to all the major sporting and music events held at the stadium.

The four-year deal covers all England football international home games, FA Cup semi-finals & final, play-off finals and all major music events at the stadium.

By the end of the deal, the FA’s relationship with Carlsberg UK will have lasted 19 years.