Carlsberg Unveils World Cup ‘team Talk’ Ad
Carlsberg, the official beer of the England football team, has launched its new TV advert as the build-up to this year’s World Cup reaches its peak with the ad featuring a number of sporting greats combining to deliver ‘Probably the best team talk in the world…’.
The 90-second film features a sporting line-up that includes Sir Trevor Brooking, Nigel Benn, World Cup winner Jack Charlton, Stuart Pearce, fifteen times world darts champion Phil ‘The Power’ Taylor, legendary adventurer Sir Ranulph Fiennes and English rock band Kasabian.
Sir Ian Botham, four-time World Superbike champion Carl Fogarty and five-time Olympic gold medallist Sir Steve Redgrave also appear.
The ad, which will run throughout June, is part of Carlsberg’s wider campaign to inspire the England team this summer. Since February, the brewer has been asking fans to show their support by creating their own team talks and has now unveiled its own version.
The ad, filmed on location at the ‘The Den’, the home of Millwall FC, was produced by Saatchi & Saatchi and directed by Jeff Labbe. In addition to the full 90 second advert, there will also be shorter edits running in the build up to this summer’s big tournament. To view the full length ad go to www.englandteamtalk.com.
