Castore acquires 100% of Belstaff
As part of the transaction, INEOS, Belstaff’s parent company, has made a strategic investment in Castore at the holding company level.
The acquisition will combine Castore’s premium sports apparel operations with Belstaff’s heritage offering, creating a broader portfolio for international growth. Castore will leverage its direct-to-consumer and online retail networks, supply chain, and global retail footprint alongside its existing professional sports team partnerships to expand Belstaff’s reach.
The deal marks a consolidation of two UK-based premium brands, aligning heritage and performance apparel under a single platform while maintaining both brands’ operations and market presence. Castore has previously partnered with multiple Premier League clubs and other professional sports teams in the UK and internationally.
Ashley Reed Chairman of Belstaff, said, “This is a union of two British brands who have come together through shared qualities of purpose-led design and entrepreneurial spirit. Castore is disrupting the sportswear market and has demonstrated phenomenal growth and resilience in recent years. Having witnessed their journey, we saw a unique opportunity to join forces and accelerate Belstaff’s transformation through shared knowledge and resources.”
Tom Beahon, Co-Founder and CEO of Castore, said, “Belstaff is a truly iconic brand with unparalleled heritage, and I have personally been a huge fan for a very long time. INEOS and the management team at Belstaff have done a phenomenal job in steering the company back to profitability following a challenging period for the retail sector.
“To have the opportunity to take Belstaff through the next stage of its growth journey is a dream come true and a huge privilege. We are also delighted that Sir Jim Ratcliffe’s INEOS is investing in Castore which is a demonstration of commitment to our business and global growth ambitions and we look forward to working together to deliver on this vision.”
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
